Saskatoon Plan for Growth Engagement

Client City of Saskatoon
Location Saskatoon| Saskatchewan| Canada

The Plan for Growth charts a course for growth in Saskatoon, bringing projects such as Corridor Planning, Transit Villages, Brownfield Renewal, Bus Rapid Transit, and Active Transportation together under one umbrella.

The City brought O2 on board to assist with ongoing engagement consultation for their Plan for Growth projects, including event planning, campaign development, graphic design, media monitoring, and video animation production.

In March 2018, the Plan for Growth held a single, large-scale public event at the Western Development Museum for all the projects to share their progress with the public at one time. Set in the backdrop of a replica heritage street, the conversations about the future of Saskatoon’s streets, movement, and growth in one place gave participants ample opportunity to share their feedback and gain an understanding of the interconnectedness of the various projects.

With over six project stations and 375 participants in attendance, O2 was responsible for the successful planning and execution of the overall event. Wayfinding and station branding created a cohesive experience across event, while live-streaming presentations and a virtual town hall provided an opportunity for residents to share their feedback from home.